Developing a multidimensional framework for wine tourist behavior: Evidence from Greece

Authors:
Alebaki, M.
Menexes, G.
Koutsouris, A.
Type: Journal Article
Journal title: Wine Economics and Policy
Year of publication: 2015
Source: AGRERI
Subject:
socioeconomic development
rural development
agricultural development
Description:

n response to the need for a better empirical understanding of the multiple factors that drive the demand of wine tourism, this paper serves a twofold objective: first, to test the distinctiveness of motivations for visiting a wine region along with a winery; and secondly, to explore whether geographical distance between tourists' place of origin and the wine region can add to the ability of other wine consumer/tourist variables (product involvement; product knowledge; wine tourist identity; past experience) to predict specific aspects of wine tourist behavior. In doing so, quantitative survey data were collected from 381 visitors of twelve wineries located in Northern Greece. Results from Principal Component and Multiple Hierarchical Regression Analyses indicate that travel distance predicts wine purchasing at the cellar door as well as the motivational factors associated with 'Socialization' and 'Destination attractiveness'. Further, the study proposes a conceptual framework for wine tourism motivation.
 

:


 


License: Rights subject to owner's permission
 

Related Resources

Toward an Economics of the Rural Third Sector

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development
Collected from: 

Market segmentation in wine tourism: a comparison of approaches

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development

Segmenting the Greek wine tourism market using a motivational approach

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development

Mobilizing the potential of rural and agricultural extension

Provider: 
Subject: 
agricultural extension
agricultural extension
agricultural policies
rural development
agricultural development
farmers
Collected from: 

Rural sector note: Guyana

Provider: 
Subject: 
agricultural policies
rural development
agricultural development
agricultural economics
Collected from: 

Food, agriculture and rural development: Current and emerging issues for economic analysis and policy research

Provider: 
Subject: 
rural development
agriculture
agricultural development
rural development
agricultural policies
Collected from: 

AGRERI Library

Toward an Economics of the Rural Third Sector

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development
Collected from: 

Market segmentation in wine tourism: a comparison of approaches

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development

Segmenting the Greek wine tourism market using a motivational approach

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development

External Library

Mobilizing the potential of rural and agricultural extension

Provider: 
Subject: 
agricultural extension
agricultural extension
agricultural policies
rural development
agricultural development
farmers
Collected from: 

Rural sector note: Guyana

Provider: 
Subject: 
agricultural policies
rural development
agricultural development
agricultural economics
Collected from: 

Food, agriculture and rural development: Current and emerging issues for economic analysis and policy research

Provider: 
Subject: 
rural development
agriculture
agricultural development
rural development
agricultural policies
Collected from: