Wine tourism motivation: an amalgam of pull and push factors?

Συγγραφείς:
Alebaki, M.
Iakovidou, O
Τύπος: Book Chapter
Τίτλος Περιοδικού: Deriou, R. &Fadda, A. (Eds), Contestimediterranei in transizione. Proceedings of the VII Mediterranean Meeting on Sociology of Tourism
'Ετος δημοσίευσης: 2014
Πηγή: AGRERI
Θέμα:
agricultural policies
socioeconomic development
rural development
agricultural development
Περιγραφή:

The inextricable link between wine and the local identity led to the development of a growing form of leisure in rural areas. From visitors’ perspective, wine tourism includes visitation to vineyards, wineries, wine festivals and wine shows, for which grape wine tasting and/or experiencing the attributes of a grape wine region are the prime motivating factors for visitors. Consequently, someone who engages in wine tourism seeks for specific experiential benefits, which may be related either to the attributes of a wine region or to intrinsic needs. Thus, according to the “Push–pull” theory, a wine tourist can be motivated either by external (pull) factors, as part of a regional complex, such as the rural landscape, wine, local gastronomy and culture, or internal (push) factors, which include relaxation, hospitality, education and communing with other people. Despite the long tradition of winemaking in Greece, wine tourism is still an emerging sector which has been almost completely driven by the development of wine routes. At the moment, there are several wine producing regions that serve as destinations, both in the mainland and in the islands. While recent research has shown that visitors to Greek wineries are mainly domestic day trippers, further information on their socio-economic characteristics, motivations and attitudes is rather limited. Within this context, the aim of the current study is to highlight the particular attributes of a grape wine region, with respect to its appeal to distinctive visitor segments. In particular, this paper seeks to sketch the wine tourists’ profile as well as to explore their motivations for visiting a rural area along with a winery. Using an on-site, self-administered questionnaire, empirical data on visitors of Northern Greek wineries during the “Open Doors” event are presented. The findings suggest that the wine identity along with the natural environment create an appealing destination image. Moreover, emphasis should be placed on the visitors’ needs for escapism, relaxation, socializing and education. Finally, the results of a two-step cluster analysis reveal that the wine tourists may be classified into four exclusive groups, namely, “Wine Lovers”, “Companionable Visitors”, “Uninterested” and “Escape Seekers”.
 


Άδεια: Rights subject to owner's permission
 

Σχετικοί Πόροι

Biomass Crop Production in Greece: Constraints and Future Recommendations.

Provider: 
Subject: 
plant products
policies
agricultural policies
socioeconomic development
rural development
agricultural economics
farming systems
sustainable agriculture
alternative agriculture

Support for Farmers' Cooperatives-Country Report- Greece

Provider: 
Subject: 
products
agricultural products
animal products
plant products
policies
agricultural policies
socioeconomic development
rural development
agricultural development
economics
cooperatives
agribusiness and cooperatives
agricultural practices
farming systems
cooperative farming

Developing a multidimensional framework for wine tourist behavior: Evidence from Greece

 

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development

Additional strategic objectives of relevance to COAG

Provider: 
Subject: 
agricultural development
agricultural policies
rural development
Collected from: 

Report on FAO activities in the region, 1998-99

Provider: 
Subject: 
agricultural development
rural development
agricultural policies
Collected from: 

Sharing innovative experiences. v. 5: Examples of successful initiatives in agriculture and rural development in the South

Provider: 
Subject: 
rural development
agriculture
agricultural development
rural development
agricultural policies
Collected from: 

AGRERI Library

Biomass Crop Production in Greece: Constraints and Future Recommendations.

Provider: 
Subject: 
plant products
policies
agricultural policies
socioeconomic development
rural development
agricultural economics
farming systems
sustainable agriculture
alternative agriculture

Support for Farmers' Cooperatives-Country Report- Greece

Provider: 
Subject: 
products
agricultural products
animal products
plant products
policies
agricultural policies
socioeconomic development
rural development
agricultural development
economics
cooperatives
agribusiness and cooperatives
agricultural practices
farming systems
cooperative farming

Developing a multidimensional framework for wine tourist behavior: Evidence from Greece

 

Provider: 
Subject: 
socioeconomic development
rural development
agricultural development

External Library

Additional strategic objectives of relevance to COAG

Provider: 
Subject: 
agricultural development
agricultural policies
rural development
Collected from: 

Report on FAO activities in the region, 1998-99

Provider: 
Subject: 
agricultural development
rural development
agricultural policies
Collected from: 

Sharing innovative experiences. v. 5: Examples of successful initiatives in agriculture and rural development in the South

Provider: 
Subject: 
rural development
agriculture
agricultural development
rural development
agricultural policies
Collected from: