From commoditisation to de-commoditisation... and back again. Discussing the role of sustainability standards for agricultural products

Authors:
Daviron , Benoît (INRA , Montpellier (France). UMR 1110 Marchés, Organisations, Institutions et Stratégies d'Acteurs)
Vagneron , Isabelle (INRA , Montpellier (France). UMR 1110 Marchés, Organisations, Institutions et Stratégies d'Acteurs)
Type: Journal Article
Year of publication: 2010
Source: INRA
Collected from: AGRIS
Subject:
products
trade
agricultural products
Description:Sustainability standards are flooding global agricultural markets. Standards however, are not recent: standards for the exchange of grain and tropical products emerged in the 19th century. The objective of this article is to analyze, in a historical perspective, the implications of the transition from traditional standards to sustainability standards on the commoditization/de-commoditization process. We show how early standards and grades contributed to the construction of the category of products called primary commodities and how, after a short attempt at de-commoditization (with the early fair trade and organic standards), sustainability standards tend towards re-commoditization.
 

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